{"id":311,"date":"2025-10-26T12:23:37","date_gmt":"2025-10-26T08:53:37","guid":{"rendered":"https:\/\/faraa.ir\/landing\/?page_id=311"},"modified":"2026-01-14T10:28:04","modified_gmt":"2026-01-14T06:58:04","slug":"%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%a8%d8%b1%d9%86%d8%af%d8%a8%d9%88%da%a9-%d8%ad%d8%b1%d9%81%d9%87-%d8%a7%db%8c-%d8%af%d8%b1-%d8%a7%d8%b5%d9%81%d9%87%d8%a7%d9%86","status":"publish","type":"page","link":"https:\/\/faraa.ir\/landing\/%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%a8%d8%b1%d9%86%d8%af%d8%a8%d9%88%da%a9-%d8%ad%d8%b1%d9%81%d9%87-%d8%a7%db%8c-%d8%af%d8%b1-%d8%a7%d8%b5%d9%81%d9%87%d8%a7%d9%86\/","title":{"rendered":"\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b6da06-1ad6f47f57392480cd8cf835e324f848\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-b6da06-1ad6f47f57392480cd8cf835e324f848__0 .avia-caption-title{\nfont-size:35px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-b6da06-1ad6f47f57392480cd8cf835e324f848__0 .avia-caption-content{\nfont-size:18px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-b6da06-1ad6f47f57392480cd8cf835e324f848__0 .avia-caption-content p{\nfont-size:18px;\n}\n<\/style>\n<div  class='avia-slideshow av-b6da06-1ad6f47f57392480cd8cf835e324f848 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 80.928571428571%;'><li  class='avia-slideshow-slide av-b6da06-1ad6f47f57392480cd8cf835e324f848__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-b6da06-1ad6f47f57392480cd8cf835e324f848__0 caption_fullwidth caption_right'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p>\u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-379 avia-img-lazy-loading-not-379\"  src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9.jpg\" width=\"1400\" height=\"1133\" title='\u0628\u0631\u0646\u062f\u0628\u0648\u06a9' alt='\u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f \u0628\u0648\u06a9'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9.jpg 1400w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-300x243.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-1030x834.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-768x622.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/3-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-705x571.jpg 705w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div><\/li><\/ul><\/div><\/div>\n<div id='av_section_1'  class='avia-section av-8b2fz-a0c8b5bbd3ece6536cf442931cafb8a7 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_layout_row  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-311'><div class='entry-content-wrapper clearfix'>\n\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='what_is_a_brandbook'  class='av-layout-grid-container av-988kce-b5f2ff9011642c86c5a13cf18b12d2a8 entry-content-wrapper main_color av-flex-cells  avia-builder-el-3  el_after_av_section  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8zfv3y-05c3def416b67ff34bb19a6293b29002\">\n.flex_cell.av-8zfv3y-05c3def416b67ff34bb19a6293b29002{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-8zfv3y-05c3def416b67ff34bb19a6293b29002{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-8zfv3y-05c3def416b67ff34bb19a6293b29002 av-gridrow-cell av_one_half no_margin  avia-builder-el-4  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vrmb2-f61783bfad126da035cd5bccdf090902\">\n.avia-image-container.av-8vrmb2-f61783bfad126da035cd5bccdf090902 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8vrmb2-f61783bfad126da035cd5bccdf090902 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8vrmb2-f61783bfad126da035cd5bccdf090902 av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-281 avia-img-lazy-loading-not-281 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-845x684.jpg\" alt='' title='2-office-set_tfp'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8qjcj2-8356b1e00e2bf6079624f4bdce452a7a\">\n.flex_cell.av-8qjcj2-8356b1e00e2bf6079624f4bdce452a7a{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-8qjcj2-8356b1e00e2bf6079624f4bdce452a7a{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-8qjcj2-8356b1e00e2bf6079624f4bdce452a7a av-gridrow-cell av_one_half no_margin  avia-builder-el-6  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1\">\n#top .av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1{\nmargin:0.85em 0 0 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mghr8hdv-dc41279d230a1c7bb6703d481d76b0f1 av-special-heading-h3 blockquote modern-quote  avia-builder-el-7  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0686\u06cc\u0633\u062a\u061f<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ua68m-122a2355c55057e9034fc6f70eaf817a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06cc\u0627 \u062f\u0641\u062a\u0631\u0686\u0647 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u06cc\u06a9 \u0633\u0646\u062f \u0631\u0633\u0645\u06cc \u0648 \u062c\u0627\u0645\u0639 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u0628\u0635\u0631\u06cc \u0648 \u0647\u0648\u06cc\u062a\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0633\u0646\u062f \u0634\u0627\u0645\u0644 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u060c \u062a\u0635\u0627\u0648\u06cc\u0631\u060c \u0644\u062d\u0646 \u0645\u062d\u062a\u0648\u0627 \u0648 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0647\u062f\u0641\u06cc \u0648\u0627\u062d\u062f \u062f\u0627\u0631\u062f: \u0627\u06cc\u062c\u0627\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f.<\/p>\n<p>\u0646\u0627\u0645\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u0633\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u2022 \u062f\u0641\u062a\u0631\u0686\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc<br \/>\n\u2022 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u062f\u0641\u062a\u0631\u0686\u0647 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u0631\u0646\u062f<\/p>\n<p>\u0646\u0627\u0645\u200c\u0647\u0627\u06cc \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u2022 Brand Book \u2013 \u0631\u0627\u06cc\u062c\u200c\u062a\u0631\u06cc\u0646 \u0648 \u0639\u0645\u0648\u0645\u06cc\u200c\u062a\u0631\u06cc\u0646 \u0646\u0627\u0645<br \/>\n\u2022 Brand Guidelines \u2013 \u062a\u0627\u06a9\u06cc\u062f \u0628\u0631 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627<br \/>\n\u2022 Brand Manual \u2013 \u0646\u0633\u062e\u0647\u200c\u0627\u06cc \u0631\u0633\u0645\u06cc \u0648 \u06a9\u0627\u0645\u0644 \u0627\u0632 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u2022 Visual Identity Guidelines \u2013 \u0628\u06cc\u0634\u062a\u0631 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc<br \/>\n\u2022 Corporate Identity Manual \u2013 \u06af\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u06cc \u0648 \u0628\u0632\u0631\u06af \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f<br \/>\n\u2022 Style Guide \u2013 \u06af\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0641\u0648\u0646\u062a\u060c \u0631\u0646\u06af \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627<\/p>\n<p>\u0646\u06a9\u062a\u0647: \u062f\u0631 \u0641\u0627\u0631\u0633\u06cc\u060c \u06af\u0627\u0647\u06cc \u0628\u0647 \u0627\u0634\u062a\u0628\u0627\u0647 \u00ab\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0644\u0648\u06af\u0648\u00bb \u06cc\u0627 \u00ab\u06a9\u062a\u0627\u0628 \u0628\u0631\u0646\u062f\u00bb \u0647\u0645 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0627\u0635\u0637\u0644\u0627\u062d \u062f\u0642\u06cc\u0642 \u0648 \u06a9\u0627\u0645\u0644 \u0647\u0645\u0627\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06cc\u0627 \u062f\u0641\u062a\u0631\u0686\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='history_of_brandbook'  class='av-layout-grid-container av-84i146-bd37be339a890104c4078283c237458b entry-content-wrapper main_color av-flex-cells  avia-builder-el-9  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-807hue-17953fed33df48958e3602cd73597518\">\n.flex_cell.av-807hue-17953fed33df48958e3602cd73597518{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-807hue-17953fed33df48958e3602cd73597518{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-807hue-17953fed33df48958e3602cd73597518 av-gridrow-cell av_one_half no_margin  avia-builder-el-10  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728\">\n#top .av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728{\nmargin:0.85em 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mghrkfu7-899d543e57fdf5a7d2ccdf83fb48d728 av-special-heading-h3 blockquote modern-quote  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mghrl8y2-04c18435d0fb52038f59fa5e95fea301 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0631\u06cc\u0634\u0647 \u062f\u0631 \u0646\u06cc\u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0647 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0633\u0627\u0632\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u062f\u0627\u0631\u062f.<br \/>\n\u2022 \u062f\u0647\u0647 \u06f1\u06f9\u06f5\u06f0: \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0648 \u0627\u0631\u0648\u067e\u0627\u060c \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0635\u0631\u06cc \u0631\u0627 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0631\u062f\u0646\u062f \u0648 \u0627\u0648\u0644\u06cc\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u200c\u0647\u0627 \u0645\u062a\u0648\u0644\u062f \u0634\u062f\u0646\u062f.<br \/>\n\u2022 \u062f\u0647\u0647\u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u06cc: \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u200c\u0647\u0627 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a\u0646\u062f \u0648 \u0634\u0627\u0645\u0644 \u0639\u0646\u0627\u0635\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u062f\u0646\u062f.<br \/>\n\u2022 \u062f\u0648\u0631\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644: \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u200c\u0647\u0627 \u0627\u0645\u0631\u0648\u0632 \u0634\u0627\u0645\u0644 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u062f\u06cc\u06af\u0631 \u0645\u062d\u062f\u0648\u062f \u0628\u0647 \u0686\u0627\u067e \u0646\u06cc\u0633\u062a\u0646\u062f.<\/p>\n<\/div><\/section><br \/>\n<div  id=\"brandbook_over_time\"  class='hr av-14sh9-d682b0e8eccc57a2995814e328d3b2ca hr-default  avia-builder-el-13  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90\">\n#top .av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90{\nmargin:0.85em 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mh5zuuel-b2da51353e0e924d1baaecbedcd0ab90 av-special-heading-h3 blockquote modern-quote  avia-builder-el-14  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062f\u0631 \u06af\u0630\u0631 \u0632\u0645\u0627\u0646<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mghrpgcj-877024fe4172ac274837d9d97beabf6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0628\u0627 \u067e\u06cc\u0634\u0631\u0641\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0638\u0647\u0648\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u200c\u0647\u0627 \u0627\u0632 \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0633\u0646\u062f \u0686\u0627\u067e\u06cc \u0628\u0647 \u06cc\u06a9 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u062a\u0639\u0627\u0645\u0644\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646\u062f. \u0627\u0645\u0631\u0648\u0632\u0647 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u200c\u0647\u0627 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<br \/>\n\u2022 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (\u067e\u0633\u062a\u060c \u0627\u0633\u062a\u0648\u0631\u06cc\u060c Reels)<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0648\u06cc\u062f\u06cc\u0648<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0644\u06cc\u0628\u0644<br \/>\n\u2022 \u0627\u0633\u062a\u0627\u06cc\u0644 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a \u0648 \u0645\u0627\u0631\u06a9\u062a\u200c\u067e\u0644\u06cc\u0633\u200c\u0647\u0627<br \/>\n\u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0627\u0639\u062b \u0634\u062f \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u0645\u0627\u0645 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0637\u0631\u0627\u062d\u06cc \u0634\u0648\u062f.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ja4ce-dfbec23442902d0b2bb09fee6fa3f6ab\">\n.flex_cell.av-7ja4ce-dfbec23442902d0b2bb09fee6fa3f6ab{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-7ja4ce-dfbec23442902d0b2bb09fee6fa3f6ab{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-7ja4ce-dfbec23442902d0b2bb09fee6fa3f6ab av-gridrow-cell av_one_half no_margin  avia-builder-el-16  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7atfza-d9312c1a0463fcc0ec35fe38ff6563f2\">\n.avia-image-container.av-7atfza-d9312c1a0463fcc0ec35fe38ff6563f2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7atfza-d9312c1a0463fcc0ec35fe38ff6563f2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7atfza-d9312c1a0463fcc0ec35fe38ff6563f2 av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-282 avia-img-lazy-loading-not-282 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-\u0628\u0631\u0646\u062f_-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-845x684.jpg\" alt='' title='4-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-\u0628\u0631\u0646\u062f_-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-\u0628\u0631\u0646\u062f_-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-\u0628\u0631\u0646\u062f_-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='types_of_brandbooks'  class='av-layout-grid-container av-mghvy8t0-e542fde30f1b86522464cd62cdc43f3d entry-content-wrapper main_color av-flex-cells  avia-builder-el-18  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ko68l-d9e9f8b797d5bfd530c3c67f16510c03\">\n.flex_cell.av-ko68l-d9e9f8b797d5bfd530c3c67f16510c03{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-ko68l-d9e9f8b797d5bfd530c3c67f16510c03{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-ko68l-d9e9f8b797d5bfd530c3c67f16510c03 av-gridrow-cell av_one_half no_margin  avia-builder-el-19  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hpxe5-a5c20b25fb395497cc809d9b7f401a62\">\n.avia-image-container.av-hpxe5-a5c20b25fb395497cc809d9b7f401a62 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-hpxe5-a5c20b25fb395497cc809d9b7f401a62 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-hpxe5-a5c20b25fb395497cc809d9b7f401a62 av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-208 avia-img-lazy-loading-not-208 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/5-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-845x684.jpg\" alt='' title='5-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/5-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/5-\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8e2cd-58899ede2fad4c3d7190bfae632ad9f0\">\n.flex_cell.av-8e2cd-58899ede2fad4c3d7190bfae632ad9f0{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-8e2cd-58899ede2fad4c3d7190bfae632ad9f0{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-8e2cd-58899ede2fad4c3d7190bfae632ad9f0 av-gridrow-cell av_one_half no_margin  avia-builder-el-21  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mghvtb85-bb535101e2b0626cd464a8f997e70f10\">\n#top .av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mghvtb85-bb535101e2b0626cd464a8f997e70f10 av-special-heading-h3 blockquote modern-quote  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0627\u0646\u0648\u0627\u0639 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mghw2lis-3049477169735fd2a15a5d8ff5362006 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0635\u0631\u06cc: \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u060c \u0641\u0648\u0646\u062a \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06a9\u0627\u0645\u0644: \u0634\u0627\u0645\u0644 \u0639\u0646\u0627\u0635\u0631 \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0648 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644: \u0645\u062e\u0635\u0648\u0635 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/p>\n<\/div><\/section><br \/>\n<div  id=\"features_of_a_professional_brandbook\"  class='hr av-32kv-8af764110ee8cefac73808d1bd157422 hr-default  avia-builder-el-24  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54\">\n#top .av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhixnn54-6faa5173e5906c2f2f09ea38e0735d54 av-special-heading-h3 blockquote modern-quote  avia-builder-el-25  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhixo2rg-6561da21011a586d967246c3203f448b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u2022 \u062c\u0627\u0645\u0639 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc: \u0647\u0645\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u062f\u0648\u0646 \u067e\u0631\u0633\u0634 \u0627\u0636\u0627\u0641\u06cc \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<br \/>\n\u2022 \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0628\u0635\u0631\u06cc \u062c\u0630\u0627\u0628: \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0645\u062a\u0646\u060c \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<br \/>\n\u2022 \u0628\u0647\u200c\u0631\u0648\u0632 \u0648 \u0642\u0627\u0628\u0644 \u062a\u063a\u06cc\u06cc\u0631: \u0628\u0627 \u0631\u0634\u062f \u0628\u0631\u0646\u062f\u060c \u0628\u062a\u0648\u0627\u0646 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u06a9\u0631\u062f.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='steps_to_design_a_professional_brandbook'  class='av-layout-grid-container av-mgj1xk7g-86160c1d230f6a53db5e149564a27f74 entry-content-wrapper main_color av-flex-cells  avia-builder-el-27  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-irr9x-cda43fa83e09322e1b8dd9102b73084e\">\n.flex_cell.av-irr9x-cda43fa83e09322e1b8dd9102b73084e{\nvertical-align:middle;\nbackground:url(https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc_\u0633\u0631\u0628\u0631\u06af_\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u0628\u0631\u0646\u062f2.jpg) 50% 50% no-repeat fixed #ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-irr9x-cda43fa83e09322e1b8dd9102b73084e{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-irr9x-cda43fa83e09322e1b8dd9102b73084e av-gridrow-cell av_one_half no_margin  avia-builder-el-28  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a0asl-1683046cc83915993db51e828242ea17\">\n.flex_cell.av-a0asl-1683046cc83915993db51e828242ea17{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-a0asl-1683046cc83915993db51e828242ea17{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-a0asl-1683046cc83915993db51e828242ea17 av-gridrow-cell av_one_half no_margin  avia-builder-el-29  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be\">\n#top .av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mgj1xt7q-9db1a45cc18cb057ec908baab3e6f3be av-special-heading-h3 blockquote modern-quote  avia-builder-el-30  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0645\u0631\u0627\u062d\u0644 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mghweuy3-eec5d770682e752c517f2991745b8c53 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u06cc\u0627 Brand Book\u060c \u0633\u0646\u062f\u06cc \u06a9\u0627\u0645\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0648 \u0627\u0635\u0648\u0644 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0628\u0631\u0646\u062f \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f\u060c \u0637\u0631\u0627\u062d\u06cc\u200c\u0647\u0627 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0627\u0634\u0646\u062f.<br \/>\n1. \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0634\u0646\u0627\u062e\u062a \u0628\u0631\u0646\u062f (Brand Analysis &amp; Discovery)<br \/>\n\u067e\u0627\u06cc\u0647 \u0648 \u0627\u0633\u0627\u0633 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u060c \u0634\u0646\u0627\u062e\u062a \u06a9\u0627\u0645\u0644 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0628\u062f\u0648\u0646 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642\u060c \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0648\u06cc\u062a \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u062f.<br \/>\n\u0645\u0631\u0627\u062d\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0631\u0646\u062f:<br \/>\n\u2022 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627: \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f \u0686\u0647 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u061f<br \/>\n\u2022 \u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641: \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0627\u0645\u0644 \u0633\u0646\u060c \u062c\u0646\u0633\u06cc\u062a\u060c \u0639\u0644\u0627\u06cc\u0642\u060c \u0646\u06cc\u0627\u0632\u0647\u0627 \u0648 \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f.<br \/>\n\u2022 \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627: \u0628\u0631\u0631\u0633\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0648 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0622\u0646\u200c\u0647\u0627.<br \/>\n\u2022 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f: \u0628\u0631\u0646\u062f \u0686\u0647 \u067e\u06cc\u0627\u0645\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0686\u0647 \u0627\u062d\u0633\u0627\u0633\u0627\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<br \/>\n\u2022 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631: \u0622\u06cc\u0627 \u0628\u0631\u0646\u062f \u0644\u0648\u06a9\u0633\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u06cc\u0627 \u062f\u0648\u0633\u062a\u0627\u0646\u0647 \u0627\u0633\u062a\u061f<br \/>\n\u0646\u062a\u06cc\u062c\u0647: \u06cc\u06a9 \u0646\u0642\u0634\u0647\u200c\u06cc \u0631\u0627\u0647 \u06a9\u0627\u0645\u0644 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0631\u0646\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>2. \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc (Logo &amp; Visual Elements Design)<br \/>\n\u0628\u0639\u062f \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0631\u0646\u062f\u060c \u0646\u0648\u0628\u062a \u0628\u0647 \u062e\u0644\u0642 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0645\u06cc\u200c\u0631\u0633\u062f. \u0644\u0648\u06af\u0648 \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u0628\u0631\u0646\u062f \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0647\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<br \/>\n\u0639\u0646\u0627\u0635\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0631\u0627\u062d\u06cc \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f:<br \/>\n\u2022 \u0644\u0648\u06af\u0648: \u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648\u06cc\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u060c \u0642\u0627\u0628\u0644 \u062a\u0634\u062e\u06cc\u0635 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f.<br \/>\n\u2022 \u067e\u0627\u0644\u062a \u0631\u0646\u06af\u06cc: \u0627\u0646\u062a\u062e\u0627\u0628 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0647\u0645\u0647 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0627\u0634\u0646\u062f.<br \/>\n\u2022 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc: \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u0641\u0631\u0639\u06cc \u06a9\u0647 \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br \/>\n\u2022 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627: \u0637\u0631\u0627\u062d\u06cc \u0639\u0646\u0627\u0635\u0631 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0645\u06a9\u0645\u0644 \u06a9\u0647 \u062f\u0631 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<br \/>\n\u2022 \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc: \u0627\u0646\u062a\u062e\u0627\u0628 \u0633\u0628\u06a9 \u0639\u06a9\u0633\u200c\u0647\u0627\u060c \u062a\u0635\u0627\u0648\u06cc\u0631 \u0648 \u06af\u0631\u0627\u0641\u06cc\u06a9\u200c\u0647\u0627 \u06a9\u0647 \u0628\u0627 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<br \/>\n\u0646\u062a\u06cc\u062c\u0647: \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u0647\u0645\u0647 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0622\u0645\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>3. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f (Brand Guidelines)<br \/>\n\u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0634\u0627\u0645\u0644 \u062a\u062f\u0648\u06cc\u0646 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0648 \u0631\u0641\u062a\u0627\u0631\u06cc \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u0648 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u0634\u06a9\u0644 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<br \/>\n\u0645\u0648\u0627\u0631\u062f \u0645\u0647\u0645 \u062f\u0631 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0628\u0631\u0646\u062f:<br \/>\n\u2022 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0635\u062d\u06cc\u062d \u0627\u0632 \u0644\u0648\u06af\u0648: \u0627\u0646\u062f\u0627\u0632\u0647\u060c \u062d\u0627\u0634\u06cc\u0647 \u0627\u0645\u0646\u060c \u0631\u0646\u06af\u200c\u0628\u0646\u062f\u06cc \u0645\u062c\u0627\u0632\u060c \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0633\u06cc\u0627\u0647\u200c\u0648\u0633\u0641\u06cc\u062f.<br \/>\n\u2022 \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u062a\u0631\u06a9\u06cc\u0628\u200c\u0628\u0646\u062f\u06cc: \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u067e\u0627\u0644\u062a \u0631\u0646\u06af\u06cc \u062f\u0631 \u0686\u0627\u067e \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644.<br \/>\n\u2022 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627: \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u062f\u0631 \u0645\u062a\u0646\u200c\u0647\u0627\u060c \u062a\u06cc\u062a\u0631\u0647\u0627 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a.<br \/>\n\u2022 \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u0639\u06a9\u0627\u0633\u06cc: \u0632\u0627\u0648\u06cc\u0647\u060c \u0646\u0648\u0631\u060c \u062c\u0644\u0648\u0647\u200c\u0647\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u0627\u0633\u062a\u0627\u06cc\u0644 \u0639\u06a9\u0633\u200c\u0647\u0627.<br \/>\n\u2022 \u0644\u062d\u0646 \u0648 \u0635\u062f\u0627\u06cc \u0628\u0631\u0646\u062f: \u0646\u062d\u0648\u0647 \u0646\u06af\u0627\u0631\u0634 \u0645\u062a\u0646\u200c\u0647\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0633\u0627\u06cc\u062a\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a.<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0635\u062d\u06cc\u062d \u0648 \u0627\u0634\u062a\u0628\u0627\u0647: \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u067e\u06cc\u0631\u0648\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627 \u0627\u0632 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627.<br \/>\n\u0646\u062a\u06cc\u062c\u0647: \u0628\u0631\u0646\u062f \u06cc\u06a9 \u0647\u0648\u06cc\u062a \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0647\u0645\u0647 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0648 \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u062b\u0627\u0628\u062a \u0628\u0627\u0642\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u062f.<\/p>\n<p>4. \u062a\u0647\u06cc\u0647 \u062f\u0641\u062a\u0631\u0686\u0647 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (Brand Book Documentation)<br \/>\n\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647\u060c \u0647\u0645\u0647 \u0639\u0646\u0627\u0635\u0631 \u0648 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u06cc\u06a9 \u062f\u0641\u062a\u0631\u0686\u0647 \u062c\u0627\u0645\u0639 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<br \/>\n\u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0641\u062a\u0631\u0686\u0647 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9:<br \/>\n\u2022 \u0645\u0639\u0631\u0641\u06cc \u0628\u0631\u0646\u062f \u0648 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0622\u0646<br \/>\n\u2022 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0627\u0632\u0627\u0631 \u0648 \u067e\u0631\u0633\u0648\u0646\u0627\u06cc \u0645\u062e\u0627\u0637\u0628<br \/>\n\u2022 \u0644\u0648\u06af\u0648 \u0648 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0622\u0646<br \/>\n\u2022 \u067e\u0627\u0644\u062a \u0631\u0646\u06af\u06cc \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647<br \/>\n\u2022 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc<br \/>\n\u2022 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc<br \/>\n\u2022 \u0644\u062d\u0646 \u0648 \u0635\u062f\u0627\u06cc \u0628\u0631\u0646\u062f<br \/>\n\u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u0628\u0631\u0646\u062f \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='key_components_of_a_standard_brandbook'  class='av-layout-grid-container av-djdrj-f4ea35cc4f768807d8e196ff67363599 entry-content-wrapper main_color av-flex-cells  avia-builder-el-32  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhixr0my-1be261dd2616bb02f635ddb6b9cf27a3\">\n.flex_cell.av-mhixr0my-1be261dd2616bb02f635ddb6b9cf27a3{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-mhixr0my-1be261dd2616bb02f635ddb6b9cf27a3{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-mhixr0my-1be261dd2616bb02f635ddb6b9cf27a3 av-gridrow-cell av_one_half no_margin  avia-builder-el-33  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhixrnyp-5d7871d8965317a409be10784f029bea\">\n#top .av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhixrnyp-5d7871d8965317a409be10784f029bea .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhixrnyp-5d7871d8965317a409be10784f029bea av-special-heading-h3 blockquote modern-quote  avia-builder-el-34  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0627\u062c\u0632\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (Brand Book \/ Brand Guidelines)<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhixstj3-8506c7afff38fe2758ac271325ee89cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc (Brand Book) \u0633\u0646\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u0628\u0635\u0631\u06cc \u0648 \u0647\u0648\u06cc\u062a\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u062c\u0647\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u062f\u0641 \u0622\u0646 \u0627\u06cc\u062c\u0627\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc\u060c \u0627\u0646\u0633\u062c\u0627\u0645 \u0648 \u062a\u062c\u0631\u0628\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u062a\u0645\u0627\u0645\u06cc \u0646\u0642\u0627\u0637 \u062a\u0645\u0627\u0633 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a. \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0631\u0646\u062f \u0628\u0648\u06a9 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0628\u0648\u06a9 \u06a9\u0627\u0645\u0644 \u0648 \u0642\u0627\u0628\u0644 \u0642\u0628\u0648\u0644\u060c \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u062f: \u2022 \u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0634\u0631\u06a9\u062a \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0634\u0631\u06a9\u062a \u2022 \u0622\u0631\u0645 \u0648 \u0644\u0648\u06af\u0648\u062a\u0627\u06cc\u067e \u0648 \u0634\u06a9\u0644 \u0648 \u0631\u0646\u06af \u0648 \u0648\u0636\u0639\u06cc\u062a \u0642\u0631\u0627\u0631\u06af\u06cc\u0631\u06cc \u0622\u0646\u0647\u0627 \u2022 \u0631\u0646\u06af(\u0647\u0627\u06cc) \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062b\u0627\u0628\u062a \u0648 \u0647\u0645\u06cc\u0634\u06af\u06cc \u2022 \u067e\u0627\u0644\u062a\u200c\u0647\u0627\u06cc \u0631\u0646\u06af\u06cc \u0637\u0631\u0627\u062d\u06cc \u2022 \u0627\u0641\u06a9\u062a\u200c\u0647\u0627 (\u0645\u062b\u0644\u0627 \u0633\u0627\u06cc\u0647\u060c \u0628\u0631\u062c\u0633\u062a\u06af\u06cc \u0648 \u062f\u0648\u0631\u06af\u06cc\u0631\u06cc) \u2022 \u0641\u0648\u0646\u062a\u200c(\u0647\u0627\u06cc) \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062b\u0627\u0628\u062a \u0648 \u0647\u0645\u06cc\u0634\u06af\u06cc \u2022 \u0622\u06cc\u06a9\u0648\u0646\u200c\u200c\u0647\u0627 \u2022 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u06a9\u0627\u0631\u062a\u0648\u0646\u06cc \u0633\u0641\u06cc\u0631 \u0628\u0631\u0646\u062f \u2022 \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0639\u06a9\u0627\u0633\u06cc \u0634\u062f\u0647 \u2022 \u0644\u06cc\u200c\u0627\u0648\u062a \u0648 \u06af\u0631\u06cc\u062f\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0648\u0634\u0648\u0631 \u0648 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u2022 \u0644\u06cc\u200c\u0627\u0648\u062a \u0648 \u06af\u0631\u06cc\u062f\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0648\u0631\u0627\u0642 \u0627\u062f\u0627\u0631\u06cc \u2022 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc (\u0633\u0627\u062e\u062a\u0627\u0631\u060c \u06af\u0631\u0627\u0641\u06cc\u06a9\u060c \u0648 \u0645\u062a\u0631\u06cc\u0627\u0644) \u2022 \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u06cc\u0637\u06cc \u0648 \u062a\u0627\u0628\u0644\u0648\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a \u2022 \u0637\u0631\u0627\u062d\u06cc \u0644\u0628\u0627\u0633 \u067e\u0631\u0633\u0646\u0644 \u2022 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc \u0648 \u0646\u0645\u0627\u06cc\u0634\u06af\u0627\u0647\u06cc \u2022 \u062a\u0645\u067e\u0644\u06cc\u062a \u0641\u0627\u06cc\u0644\u200c\u0647\u0627\u06cc (\u067e\u0627\u0648\u0631\u067e\u0648\u06cc\u0646\u062a) \u0627\u0631\u0627\u06cc\u0647 \u0648 \u067e\u0631\u0632\u0646\u062a\u06cc\u0634\u0646 \u062c\u0644\u0633\u0627\u062a \u2022 \u06a9\u0627\u0648\u0631 \u0648 \u062a\u0645\u067e\u0644\u06cc\u062a\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0627\u0633\u062a\u06cc\u06a9\u0631 \u0648 \u0622\u0648\u0627\u062a\u0627\u0631<\/p>\n<p>\u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0627\u062c\u0632\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0628\u0647 \u062a\u0641\u0635\u06cc\u0644 \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p>\n<p>1. \u0644\u0648\u06af\u0648 \u0648 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0622\u0646 (Logo &amp; Variations)<br \/>\n\u0644\u0648\u06af\u0648 (Logo) \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0646\u0635\u0631 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0627\u0633\u062a \u0648 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0628\u0627\u0634\u062f:<br \/>\n\u2022 \u0644\u0648\u06af\u0648 \u0627\u0635\u0644\u06cc (Primary Logo): \u0646\u0633\u062e\u0647 \u0631\u0633\u0645\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06a9\u062b\u0631 \u0645\u0648\u0627\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<br \/>\n\u2022 \u0644\u0648\u06af\u0648 \u062b\u0627\u0646\u0648\u06cc\u0647 \/ \u062c\u0627\u0646\u0628\u06cc (Secondary \/ Alternative Logo): \u0628\u0631\u0627\u06cc \u0641\u0636\u0627\u0647\u0627\u06cc \u0645\u062d\u062f\u0648\u062f \u06cc\u0627 \u067e\u0633\u200c\u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635.<br \/>\n\u2022 \u0644\u0648\u06af\u0648 \u0645\u0648\u0646\u0648\u06af\u0631\u0627\u0645 (Monogram Logo): \u0646\u0633\u062e\u0647 \u06a9\u0648\u062a\u0627\u0647 \u06cc\u0627 \u0646\u0645\u0627\u062f\u06cc\u0646\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u200c\u0647\u0627 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<br \/>\n\u2022 \u0645\u062d\u062f\u0648\u062f\u0647 \u0627\u0645\u0646 (Clear Space \/ Safe Zone): \u0641\u0627\u0635\u0644\u0647 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0627\u0637\u0631\u0627\u0641 \u0644\u0648\u06af\u0648 \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u0648\u0636\u0648\u062d \u0648 \u062e\u0648\u0627\u0646\u0627\u06cc\u06cc.<br \/>\n\u2022 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0631\u0646\u06af\u06cc \u0648 \u0633\u06cc\u0627\u0647\u200c\u0648\u0633\u0641\u06cc\u062f (Color \/ B&amp;W Versions): \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0631 \u0686\u0627\u067e\u060c \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641.<\/p>\n<p>2. \u067e\u0627\u0644\u062a \u0631\u0646\u06af \u0628\u0631\u0646\u062f (Brand Color Palette)<br \/>\n\u0631\u0646\u06af\u200c\u0647\u0627 (Colors) \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0635\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0634\u0627\u0645\u0644:<br \/>\n\u2022 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc (Primary Colors): \u0631\u0646\u06af\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<br \/>\n\u2022 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u062b\u0627\u0646\u0648\u06cc\u0647 (Secondary Colors): \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0645\u06a9\u0645\u0644 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc\u200c\u0647\u0627\u06cc \u0645\u062a\u0646\u0648\u0639.<br \/>\n\u2022 \u06a9\u062f\u0647\u0627\u06cc \u0631\u0646\u06af \u062f\u0642\u06cc\u0642 (Color Codes): HEX \u0628\u0631\u0627\u06cc \u0648\u0628\u060c RGB \u0628\u0631\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c CMYK \u0628\u0631\u0627\u06cc \u0686\u0627\u067e\u060c Pantone \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u062c\u0647\u0627\u0646\u06cc.<br \/>\n\u2022 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 (Usage Guidelines): \u0646\u062d\u0648\u0647 \u062a\u0631\u06a9\u06cc\u0628 \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627.<\/p>\n<p>3. \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc (Typography \/ Fonts)<br \/>\n\u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0627\u0646\u062a\u0642\u0627\u0644 \u0647\u0648\u06cc\u062a \u0648 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u06cc\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u062f:<br \/>\n\u2022 \u0641\u0648\u0646\u062a \u0627\u0635\u0644\u06cc (Primary Font): \u0628\u0631\u0627\u06cc \u0639\u0646\u0627\u0648\u06cc\u0646 \u0648 \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0645\u0647\u0645.<br \/>\n\u2022 \u0641\u0648\u0646\u062a \u062b\u0627\u0646\u0648\u06cc\u0647 (Secondary Font): \u0628\u0631\u0627\u06cc \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u0628\u062f\u0646\u0647\u060c \u062c\u0632\u0626\u06cc\u0627\u062a \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644.<br \/>\n\u2022 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627 \u0648 \u0641\u0627\u0635\u0644\u0647\u200c\u0647\u0627 (Sizes &amp; Line Spacing): \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0628\u0631\u0627\u06cc \u0686\u0627\u067e \u0648 \u0648\u0628.<br \/>\n\u2022 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0631 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 (Digital &amp; Print Usage): \u0631\u0639\u0627\u06cc\u062a \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u0635\u0631\u06cc \u062f\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627.<\/p>\n<p>4. \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627 (Graphic Elements &amp; Icons)<br \/>\n\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0634\u0627\u0645\u0644 \u062a\u0645\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u062a\u0632\u0626\u06cc\u0646\u06cc \u0648 \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0628\u0631\u0646\u062f \u0627\u0633\u062a:<br \/>\n\u2022 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627 \u0648 \u067e\u06cc\u06a9\u062a\u0648\u06af\u0631\u0627\u0645\u200c\u0647\u0627 (Icons &amp; Pictograms)<br \/>\n\u2022 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0645\u062b\u0644 \u062e\u0637\u0648\u0637\u060c \u0627\u0634\u06a9\u0627\u0644 \u0647\u0646\u062f\u0633\u06cc\u060c \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0628\u0627\u0641\u062a\u200c\u0647\u0627 (Patterns &amp; Visual Motifs)<br \/>\n\u2022 \u0633\u0628\u06a9 \u0637\u0631\u0627\u062d\u06cc (Style Guidelines) \u2013 \u0645\u062b\u0644 Flat Design\u060c Line Art \u06cc\u0627 Illustration<br \/>\n\u2022 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627 (Usage Rules \/ Dos &amp; Don\u2019ts)<\/p>\n<p>5. \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u0639\u06a9\u0633\u200c\u0647\u0627 (Photography &amp; Imagery)<br \/>\n\u062a\u0635\u0627\u0648\u06cc\u0631 \u0628\u0631\u0646\u062f \u0628\u0627\u06cc\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0628\u0627\u0634\u0646\u062f:<br \/>\n\u2022 \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc (Photography Style): \u0648\u0627\u0642\u0639\u200c\u06af\u0631\u0627\u06cc\u0627\u0646\u0647\u060c \u0645\u06cc\u0646\u06cc\u0645\u0627\u0644\u060c \u0641\u0644\u062a\u060c \u0644\u0627\u06cc\u0641\u200c\u0627\u0633\u062a\u0627\u06cc\u0644 \u0648 \u063a\u06cc\u0631\u0647.<br \/>\n\u2022 \u062d\u0627\u0634\u06cc\u0647 \u0648 \u06a9\u0627\u062f\u0631 (Framing &amp; Composition): \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u062a\u0635\u0648\u06cc\u0631\u0628\u0631\u062f\u0627\u0631\u06cc \u0648 \u0628\u0631\u0634 \u062a\u0635\u0627\u0648\u06cc\u0631.<br \/>\n\u2022 \u0641\u06cc\u0644\u062a\u0631 \u0648 \u0631\u0646\u06af\u200c\u0628\u0646\u062f\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631 (Filters &amp; Color Grading): \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u0627\u0646\u0633\u062c\u0627\u0645 \u0628\u0635\u0631\u06cc.<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f (Application Samples): \u062a\u0635\u0627\u0648\u06cc\u0631 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u0627\u067e\u06cc.<\/p>\n<p>6. \u0644\u062d\u0646 \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc (Brand Voice &amp; Tone)<br \/>\n\u0644\u062d\u0646 \u0628\u0631\u0646\u062f (Tone of Voice) \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0628\u0631\u0646\u062f \u0686\u06af\u0648\u0646\u0647 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f:<br \/>\n\u2022 \u0631\u0633\u0645\u06cc\u060c \u062f\u0648\u0633\u062a\u0627\u0646\u0647\u060c \u0627\u0646\u06af\u06cc\u0632\u0634\u06cc \u06cc\u0627 \u0637\u0646\u0632\u0622\u0645\u06cc\u0632<br \/>\n\u2022 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0646\u06af\u0627\u0631\u0634\u06cc \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0648\u0628\u0633\u0627\u06cc\u062a \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<br \/>\n\u2022 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc (Sample Messaging) \u0628\u0631\u0627\u06cc \u062d\u0641\u0638 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627<\/p>\n<p>7. \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u0639\u0645\u0644\u06cc (Practical Applications \/ Brand Applications)<br \/>\n\u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0627\u06cc\u062f \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u0639\u0646\u0627\u0635\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f:<br \/>\n\u2022 \u0633\u062a \u0627\u062f\u0627\u0631\u06cc (Stationery): \u06a9\u0627\u0631\u062a \u0648\u06cc\u0632\u06cc\u062a\u060c \u0633\u0631\u0628\u0631\u06af\u060c \u067e\u0627\u06a9\u062a \u0646\u0627\u0645\u0647<br \/>\n\u2022 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0644\u06cc\u0628\u0644 (Packaging &amp; Labels): \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u0647\u062f\u0627\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<br \/>\n\u2022 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u0627\u067e\u06cc \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (Print &amp; Digital Ads): \u067e\u0648\u0633\u062a\u0631\u060c \u062a\u0631\u0627\u06a9\u062a\u060c \u0628\u0646\u0631\u060c \u0627\u0633\u062a\u0646\u062f<br \/>\n\u2022 \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0648\u06cc\u062f\u06cc\u0648 (Motion Graphics \/ Video Content): \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u062d\u0631\u06a9 \u0644\u0648\u06af\u0648 \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627<\/p>\n<p>.9 \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f (Brand Archetype) \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f (Brand Archetype) \u06cc\u06a9 \u0627\u0644\u06af\u0648\u06cc \u0634\u062e\u0635\u06cc\u062a\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0627\u0633\u062a \u06a9\u0647 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0628\u0647 \u0622\u0646 \u0647\u0648\u06cc\u062a \u0627\u0646\u0633\u0627\u0646\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0644\u0645\u0633 \u0645\u06cc\u200c\u0628\u062e\u0634\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0631\u0646\u062f \u062f\u0631 \u0630\u0647\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0648 \u0642\u0627\u0628\u0644 \u062f\u0631\u06a9 \u0628\u0627\u0634\u062f.<br \/>\n\u0627\u0647\u0645\u06cc\u062a \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n1. \u0634\u062e\u0635\u06cc\u062a\u200c\u0628\u062e\u0634\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f (Humanizing the Brand):<br \/>\n\u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0647 \u0628\u0631\u0646\u062f \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0628\u0631\u0646\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0639\u0627\u0637\u0641\u06cc \u0628\u0631\u0642\u0631\u0627\u0631 \u06a9\u0646\u062f.<br \/>\n2. \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0644\u062d\u0646 \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627 (Tone &amp; Messaging Alignment):<br \/>\n\u0647\u0631 \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0633\u0628\u06a9 \u062e\u0627\u0635\u06cc \u062f\u0631 \u0644\u062d\u0646\u060c \u067e\u06cc\u0627\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627 \u062f\u0627\u0631\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644:<br \/>\no \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u00ab\u0642\u0647\u0631\u0645\u0627\u0646 (Hero)\u00bb \u2192 \u0644\u062d\u0646 \u0627\u0646\u06af\u06cc\u0632\u0634\u06cc \u0648 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634<br \/>\no \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u00ab\u062f\u0648\u0633\u062a\u200c\u062f\u0627\u0634\u062a\u0646\u06cc (Everyman)\u00bb \u2192 \u0644\u062d\u0646 \u0635\u0645\u06cc\u0645\u06cc \u0648 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633<br \/>\n3. \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc (Consistent Customer Experience):<br \/>\n\u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u062e\u0648\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u060c \u0637\u0631\u0627\u062d\u06cc\u200c\u0647\u0627 \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u200c\u0634\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0647\u0633\u062a\u0646\u062f.<br \/>\n4. \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc:<br \/>\n\u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0633\u0628\u06a9 \u062a\u0635\u0627\u0648\u06cc\u0631\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u062a\u062d\u062a \u062a\u0627\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u062f\u0647\u062f.<\/p>\n<p>\u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u0642\u0647\u0631\u0645\u0627\u0646 (Hero): \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u060c \u0628\u0627 \u067e\u06cc\u0627\u0645 \u0642\u062f\u0631\u062a \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a<br \/>\n\u2022 \u062e\u0644\u0627\u0642 (Creator): \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0646\u0648\u0622\u0648\u0631 \u0648 \u062e\u0644\u0627\u0642<br \/>\n\u2022 \u062f\u0648\u0633\u062a\u200c\u062f\u0627\u0634\u062a\u0646\u06cc (Everyman): \u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u0635\u0645\u06cc\u0645\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f<br \/>\n\u2022 \u062d\u0627\u06a9\u0645 (Ruler): \u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0642\u062f\u0631\u062a \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0627\u0644\u0627<br \/>\n\u2022 \u0645\u0627\u062c\u0631\u0627\u062c\u0648 (Explorer): \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062c\u0633\u0648\u0631 \u0648 \u062e\u0644\u0627\u0642<\/p>\n<p>\u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u060c \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u0628\u062e\u0634 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f (Brand Identity) \u0648 \u0644\u062d\u0646 \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627 (Brand Voice &amp; Tone) \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>8. \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0627\u0636\u0627\u0641\u06cc (Additional Guidelines)<br \/>\n\u0628\u0633\u062a\u0647 \u0628\u0647 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0628\u0631\u0646\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644\u06cc \u0646\u06cc\u0632 \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f:<br \/>\n\u2022 \u0622\u0645\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc (Social Media Guidelines)<br \/>\n\u2022 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u0648\u06af\u0648 \u062f\u0631 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0634\u0631\u06a9\u0627 (Co-Branding Rules)<br \/>\n\u2022 \u0627\u0644\u06af\u0648\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u0648 \u0627\u0631\u0627\u0626\u0647 (Email \/ Presentation Templates)<br \/>\n\u2022 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0645\u062d\u0627\u0641\u0638\u062a \u0627\u0632 \u0628\u0631\u0646\u062f (Brand Protection Rules)<\/p>\n<p>9.\u0633\u0627\u06cc\u0631 \u0646\u0634\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0648 \u06af\u0631\u0627\u0641\u06cc\u06a9 \u0645\u0647\u0645 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u2022 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627 \u0648 \u067e\u06cc\u06a9\u062a\u0648\u06af\u0631\u0627\u0645\u200c\u0647\u0627<br \/>\n\u2022 \u06a9\u0627\u0631\u0627\u06a9\u062a\u0631 \u06a9\u0627\u0631\u062a\u0648\u0646\u06cc \u06cc\u0627 \u0633\u0641\u06cc\u0631 \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u0644\u06cc\u200c\u0627\u0648\u062a \u0648 \u06af\u0631\u06cc\u062f\u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0648\u0634\u0648\u0631\u060c \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0648 \u0627\u0648\u0631\u0627\u0642 \u0627\u062f\u0627\u0631\u06cc<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u06cc\u0637\u06cc \u0648 \u062a\u0627\u0628\u0644\u0648\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0644\u0628\u0627\u0633 \u067e\u0631\u0633\u0646\u0644 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94zlr-2d8adff65180b972bf6361295a1012ff\">\n.flex_cell.av-94zlr-2d8adff65180b972bf6361295a1012ff{\nvertical-align:middle;\nbackground:url(https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc_\u0633\u0631\u0628\u0631\u06af_\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u0628\u0631\u0646\u062f2.jpg) 50% 50% no-repeat fixed #ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-94zlr-2d8adff65180b972bf6361295a1012ff{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-94zlr-2d8adff65180b972bf6361295a1012ff av-gridrow-cell av_one_half no_margin  avia-builder-el-36  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n<div id='key_points_of_the_global_standard_brandbook'  class='av-layout-grid-container av-uwgq5-0b7d0cccdcfe1515f712579f52085d84 entry-content-wrapper main_color av-flex-cells  avia-builder-el-37  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p5tol-bafff082044445dd006a0c9a831759bf\">\n.flex_cell.av-p5tol-bafff082044445dd006a0c9a831759bf{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-p5tol-bafff082044445dd006a0c9a831759bf{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-p5tol-bafff082044445dd006a0c9a831759bf av-gridrow-cell av_one_half no_margin  avia-builder-el-38  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff\">\n#top .av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  id=\"expected_final_output\"  class='av-special-heading av-mgj51n3l-07777c89fa0d7858bbf702bec30ce8ff av-special-heading-h3 blockquote modern-quote  avia-builder-el-39  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u062c\u0647\u0627\u0646\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mgj52exv-36bb55b74787385dc0413abe6bec789b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">1. \u062a\u0645\u0627\u0645 \u0627\u062c\u0632\u0627 \u0628\u0627\u06cc\u062f \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u0646\u062f.<br \/>\n2. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0686\u0627\u067e\u06cc \u0628\u0627\u0634\u062f.<br \/>\n3. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0648 \u06a9\u062f\u0647\u0627\u06cc \u0631\u0646\u06af \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (Pantone, CMYK, RGB, HEX) \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<br \/>\n4. \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627\u06cc\u062f \u0648\u0627\u0636\u062d \u0648 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0628\u0627\u0634\u0646\u062f.<br \/>\n\u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0627\u0628\u0632\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0631\u0627 \u067e\u0627\u0633\u062e \u0645\u06cc\u200c\u062f\u0647\u062f:<br \/>\n\u2022 \u0627\u06cc\u062c\u0627\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0648 \u0627\u0646\u0633\u062c\u0627\u0645<br \/>\n\u2022 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627<br \/>\n\u2022 \u062a\u0633\u0647\u06cc\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<br \/>\n\u2022 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0633\u0627\u0632\u06cc \u0648 \u0645\u062d\u0627\u0641\u0638\u062a \u0627\u0632 \u0628\u0631\u0646\u062f<br \/>\n\u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0645\u062a\u0645\u0627\u06cc\u0632 \u0648 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f.<\/p>\n<\/div><\/section><br \/>\n<div  id=\"the_importance_of_brandbooks_for_brands\"  class='hr av-mgnd9kjm-86e774fca12ac29b911bafbfeeee86b9 hr-default  avia-builder-el-41  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7\">\n#top .av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mgj592f9-dca23a87a96cbc18221dfa377bfb47e7 av-special-heading-h3 blockquote modern-quote  avia-builder-el-42  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0627\u0647\u0645\u06cc\u062a \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mgj58wg8-abdf846c082647b52c677b7ad207835e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u06cc\u06a9 \u0628\u0631\u0646\u062f \u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0633\u0627\u062e\u062a\u0645\u0627\u0646 \u0628\u062f\u0648\u0646 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f:<br \/>\n\u2022 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0634\u0648\u062f<br \/>\n\u2022 \u062a\u06cc\u0645 \u0637\u0631\u0627\u062d\u06cc \u0628\u062f\u0648\u0646 \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0646\u062f<br \/>\n\u2022 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f<br \/>\n\u2022 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u0686\u0627\u067e\u060c \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062d\u0641\u0638 \u0634\u0648\u062f<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lny1p-641a5a67c49960ad50c96622bf5232ec\">\n.flex_cell.av-lny1p-641a5a67c49960ad50c96622bf5232ec{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-lny1p-641a5a67c49960ad50c96622bf5232ec{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-lny1p-641a5a67c49960ad50c96622bf5232ec av-gridrow-cell av_one_half no_margin  avia-builder-el-44  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj53dat-c7be2c48244f7e4e39404ed1d09bd10d\">\n.avia-image-container.av-mgj53dat-c7be2c48244f7e4e39404ed1d09bd10d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgj53dat-c7be2c48244f7e4e39404ed1d09bd10d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgj53dat-c7be2c48244f7e4e39404ed1d09bd10d av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-45  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-289 avia-img-lazy-loading-not-289 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/Set_Airnet-845x684.jpg\" alt='' title='Set_Airnet'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/Set_Airnet-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/Set_Airnet-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='benefits_of_having_a_professional_brandbook'  class='av-layout-grid-container av-mgj548hf-db84ca4d73f92bcd94a7b964378a64b0 entry-content-wrapper main_color av-flex-cells  avia-builder-el-46  el_after_av_layout_row  el_before_av_slideshow_full  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fi0ul-9ccbb8341c134bc2771391617a3a2bff\">\n.flex_cell.av-fi0ul-9ccbb8341c134bc2771391617a3a2bff{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-fi0ul-9ccbb8341c134bc2771391617a3a2bff{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-fi0ul-9ccbb8341c134bc2771391617a3a2bff av-gridrow-cell av_one_half no_margin  avia-builder-el-47  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj589k4-d5ee943ae3befaab914cf3da1d366c4e\">\n.avia-image-container.av-mgj589k4-d5ee943ae3befaab914cf3da1d366c4e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mgj589k4-d5ee943ae3befaab914cf3da1d366c4e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mgj589k4-d5ee943ae3befaab914cf3da1d366c4e av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-294 avia-img-lazy-loading-not-294 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-Virje_SetOffice_Designe-845x684.jpg\" alt='' title='2-Virje_SetOffice_Designe'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-Virje_SetOffice_Designe-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-Virje_SetOffice_Designe-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7c5dh-02d0629e25935bfb08e0f5f22b80dfcd\">\n.flex_cell.av-7c5dh-02d0629e25935bfb08e0f5f22b80dfcd{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-7c5dh-02d0629e25935bfb08e0f5f22b80dfcd{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-7c5dh-02d0629e25935bfb08e0f5f22b80dfcd av-gridrow-cell av_one_half no_margin  avia-builder-el-49  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5\">\n#top .av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  id=\"expected_final_output\"  class='av-special-heading av-mgj5ad0r-07c4129a57b67bd8a26e112f0dbb51a5 av-special-heading-h3 blockquote modern-quote  avia-builder-el-50  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0645\u0632\u0627\u06cc\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mgj5as08-3150663f7bb800e4532a355395c1dcb3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u2022 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f<br \/>\n\u2022 \u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0632\u0645\u0627\u0646 \u0637\u0631\u0627\u062d\u06cc<br \/>\n\u2022 \u062d\u0641\u0638 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u0635\u0631\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627<br \/>\n\u2022 \u062a\u0642\u0648\u06cc\u062a \u0634\u0646\u0627\u062e\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc<\/p>\n<\/div><\/section><br \/>\n<div  id=\"common_mistakes_in_brandbook_design\"  class='hr av-mgndfas3-fa8abada1a3794cb86a87817c68e6867 hr-default  avia-builder-el-52  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a\">\n#top .av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mgj5cgxn-3dc0adc592fce8dc358b667f6014756a av-special-heading-h3 blockquote modern-quote  avia-builder-el-53  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mgj5ct1c-7b3f77418a8bb15224c413d9aed7d550 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u2022 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0646\u0627\u0633\u0627\u0632\u06af\u0627\u0631<br \/>\n\u2022 \u0639\u062f\u0645 \u062b\u0628\u062a \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u0639\u0645\u0644\u06cc<br \/>\n\u2022 \u0645\u062d\u062f\u0648\u062f \u06a9\u0631\u062f\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0647 \u0644\u0648\u06af\u0648 \u0648 \u0631\u0646\u06af\u200c\u0647\u0627<br \/>\n\u2022 \u0639\u062f\u0645 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062f\u0631 \u06af\u0630\u0631 \u0632\u0645\u0627\u0646<\/p>\n<\/div><\/section><br \/>\n<div  id=\"key_points\"  class='hr av-fwuxb-5773fda13b693606449cc5faa64fd941 hr-default  avia-builder-el-55  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9em1z-8b829977132ccd4a44bdcd7ecc359f20\">\n#top .av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-9em1z-8b829977132ccd4a44bdcd7ecc359f20 av-special-heading-h3 blockquote modern-quote  avia-builder-el-56  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0646\u06a9\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhj2xwe3-612b063174eb4979bd3038af05e1815c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u2022 \u062a\u0645\u0627\u0645 \u0627\u062c\u0632\u0627 \u0628\u0627\u06cc\u062f \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u0646\u062f<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627\u06cc\u062f \u0634\u0627\u0645\u0644 \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0686\u0627\u067e\u06cc \u0628\u0627\u0634\u062f<br \/>\n\u2022 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0648 \u06a9\u062f\u0647\u0627\u06cc \u0631\u0646\u06af \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (Pantone, CMYK, RGB, HEX) \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627\u06cc\u062f \u0648\u0627\u0636\u062d \u0648 \u0642\u0627\u0628\u0644 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0627\u0634\u0646\u062f<\/p>\n<\/div><\/section><br \/>\n<div  id=\"dos_and_donts\"  class='hr av-21wexj-6122b94a44c6dd70f7b6f86c1e3bf87d hr-default  avia-builder-el-58  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4bnsj-8f285834a8036547c157280300ce5048\">\n#top .av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhq4bnsj-8f285834a8036547c157280300ce5048 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhq4bnsj-8f285834a8036547c157280300ce5048 av-special-heading-h3 blockquote modern-quote  avia-builder-el-59  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0628\u0627\u06cc\u062f\u0647\u0627 \u0648 \u0646\u0628\u0627\u06cc\u062f\u0647\u0627<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhq4c5bt-535a442c2a3ace3b965f18762eb54ee6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0628\u0627\u06cc\u062f\u0647\u0627:<br \/>\n\u2022 \u0631\u0639\u0627\u06cc\u062a \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u0644\u0648\u06af\u0648\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<br \/>\n\u2022 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u0639\u0645\u0644\u06cc<br \/>\n\u2022 \u0628\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0628\u0631\u0646\u062f<br \/>\n\u0646\u0628\u0627\u06cc\u062f\u0647\u0627:<br \/>\n\u2022 \u062a\u063a\u06cc\u06cc\u0631 \u062e\u0648\u062f\u0633\u0631\u0627\u0646\u0647 \u0644\u0648\u06af\u0648 \u06cc\u0627 \u0631\u0646\u06af\u200c\u0647\u0627<br \/>\n\u2022 \u0645\u062d\u062f\u0648\u062f \u06a9\u0631\u062f\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0647 \u0644\u0648\u06af\u0648 \u0648 \u0631\u0646\u06af\u200c\u0647\u0627<br \/>\n\u2022 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0628\u0631\u0646\u062f<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='full_slider_2'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide av-small-hide av-mini-hide  avia-builder-el-61  el_after_av_layout_row  el_before_av_layout_row   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6__0 .avia-caption-title{\nfont-size:35px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6__0 .avia-caption-content{\nfont-size:18px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6__0 .avia-caption-content p{\nfont-size:18px;\n}\n<\/style>\n<div  class='avia-slideshow av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-2' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 50.3125%;'><li  class='avia-slideshow-slide av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-2' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mgj42nz1-183067ed16c2cb6efde1a5a02d1b18f6__0 caption_fullwidth caption_right'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >\u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p>\u2022 \u0637\u0631\u0627\u062d\u06cc \u0633\u062a \u0627\u062f\u0627\u0631\u06cc (\u0633\u0631\u0628\u0631\u06af\u060c \u06a9\u0627\u0631\u062a \u0648\u06cc\u0632\u06cc\u062a\u060c \u067e\u0627\u06a9\u062a)<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0644\u06cc\u0628\u0644 \u0645\u062d\u0635\u0648\u0644<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<br \/>\n\u2022 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u062d\u0644\u06cc \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-293 avia-img-lazy-loading-not-293\"  src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-scaled.jpg\" width=\"2560\" height=\"1288\" title='4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-scaled.jpg 2560w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-300x151.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1030x518.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-768x386.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1536x773.jpg 1536w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-2048x1030.jpg 2048w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1500x755.jpg 1500w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-705x355.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/li><\/ul><\/div><\/div>\n<div id='brand_identity_in_brandbook_how_is_it_defined'  class='av-layout-grid-container av-1utbaf-1676a54f18138b035a2be77d4463d6df entry-content-wrapper main_color av-flex-cells  avia-builder-el-62  el_after_av_slideshow_full  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1rpvpr-9fa5182f2b011c2c4bf66bb842bc9cc1\">\n.flex_cell.av-1rpvpr-9fa5182f2b011c2c4bf66bb842bc9cc1{\nvertical-align:middle;\nbackground:url(https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc_\u0633\u0631\u0628\u0631\u06af_\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u0628\u0631\u0646\u062f2.jpg) 50% 50% no-repeat fixed #ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-1rpvpr-9fa5182f2b011c2c4bf66bb842bc9cc1{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-1rpvpr-9fa5182f2b011c2c4bf66bb842bc9cc1 av-gridrow-cell av_one_half no_margin  avia-builder-el-63  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j271b-8aa9819d9728db4b3b0238c38ced527a\">\n.flex_cell.av-1j271b-8aa9819d9728db4b3b0238c38ced527a{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-1j271b-8aa9819d9728db4b3b0238c38ced527a{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1j271b-8aa9819d9728db4b3b0238c38ced527a av-gridrow-cell av_one_half no_margin  avia-builder-el-64  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4czjk-de5264128317867442171ee6363f98cf\">\n#top .av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhq4czjk-de5264128317867442171ee6363f98cf .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhq4czjk-de5264128317867442171ee6363f98cf av-special-heading-h3 blockquote modern-quote  avia-builder-el-65  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9: \u0686\u06af\u0648\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhq4ef4v-e305b8d0ece545b5ad5b729603d15428 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f (Brand Identity) \u0642\u0644\u0628 \u0647\u0631 \u0628\u0631\u0646\u062f \u0627\u0633\u062a \u0648 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 (Brand Book \/ Brand Guidelines) \u0633\u0646\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u0627\u06cc\u0646 \u0647\u0648\u06cc\u062a \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0644\u0648\u06af\u0648 \u06cc\u0627 \u0631\u0646\u06af\u200c\u0647\u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0634\u0627\u0645\u0644 \u062a\u0645\u0627\u0645 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0648 \u062a\u062c\u0631\u0628\u06cc \u0628\u0631\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0627\u0632 \u0631\u0642\u0628\u0627 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n1. \u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 (Brand Identity Definition)<br \/>\n\u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u060c \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0639\u0646\u0627\u0635\u0631 \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u067e\u06cc\u0627\u0645\u060c \u0634\u062e\u0635\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0646\u0627\u0635\u0631 \u0634\u0627\u0645\u0644:<br \/>\n1. \u0644\u0648\u06af\u0648 (Logo \/ Logotype): \u0646\u0645\u0627\u062f \u0627\u0635\u0644\u06cc \u0628\u0631\u0646\u062f \u06a9\u0647 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0634\u062e\u0635\u06cc\u062a \u0648 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u0628\u0631\u0646\u062f \u0627\u0633\u062a.<br \/>\n2. \u0631\u0646\u06af\u200c\u0647\u0627 (Color Palette): \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u0645\u06a9\u0645\u0644 \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0648 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br \/>\n3. \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc (Typography \/ Fonts): \u0646\u062d\u0648\u0647 \u0646\u0648\u0634\u062a\u0627\u0631 \u0648 \u0646\u0645\u0627\u06cc\u0634 \u0645\u062a\u0648\u0646 \u06a9\u0647 \u0633\u0628\u06a9 \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0648\u062f\u0646 \u0628\u0631\u0646\u062f \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<br \/>\n4. \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627 (Graphic Elements &amp; Icons): \u0633\u0628\u06a9 \u0628\u0635\u0631\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u067e\u0648\u0633\u062a\u0631\u060c \u06a9\u0627\u062a\u0627\u0644\u0648\u06af\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc.<br \/>\n5. \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u0639\u06a9\u0633\u200c\u0647\u0627 (Photography &amp; Imagery): \u0627\u0646\u062a\u062e\u0627\u0628 \u0633\u0628\u06a9 \u0639\u06a9\u0633\u200c\u0647\u0627 \u0648 \u062a\u0635\u0627\u0648\u06cc\u0631 \u06a9\u0647 \u062d\u0633 \u0648 \u062d\u0627\u0644 \u0628\u0631\u0646\u062f \u0631\u0627 \u0645\u0646\u062a\u0642\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n6. \u0644\u062d\u0646 \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627 (Brand Voice &amp; Tone): \u0646\u062d\u0648\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0646\u062f \u0628\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc.<br \/>\n2. \u0627\u0647\u0645\u06cc\u062a \u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u062a\u0639\u0631\u06cc\u0641 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u0647\u0645\u06cc\u062a \u062d\u06cc\u0627\u062a\u06cc \u062f\u0627\u0631\u062f \u0632\u06cc\u0631\u0627:<br \/>\n\u2022 \u0627\u06cc\u062c\u0627\u062f \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc: \u0647\u0645\u0647 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0637\u0631\u0627\u062d\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u0686\u06af\u0648\u0646\u0647 \u0639\u0646\u0627\u0635\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0631\u0646\u062f.<br \/>\n\u2022 \u062a\u0642\u0648\u06cc\u062a \u0634\u0646\u0627\u062e\u062a \u0628\u0631\u0646\u062f (Brand Recognition): \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0628\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u062f\u0627\u0648\u0645 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af \u0622\u0646 \u0631\u0627 \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0628\u0647 \u0622\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br \/>\n\u2022 \u062d\u0641\u0638 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0631\u0646\u062f \u062f\u0631 \u062a\u0645\u0627\u0645 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627: \u0627\u0632 \u0686\u0627\u067e \u062a\u0627 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u062a\u0645\u0627\u0645 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0631\u0646\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0627\u0633\u062a.<br \/>\n\u2022 \u062a\u0633\u0647\u06cc\u0644 \u0631\u0634\u062f \u0648 \u062a\u0648\u0633\u0639\u0647 \u0628\u0631\u0646\u062f: \u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0648 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0634\u062f \u06a9\u0646\u0646\u062f.<br \/>\n3. \u0639\u0646\u0627\u0635\u0631 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0647 \u062a\u0641\u0635\u06cc\u0644<br \/>\n3.1 \u0644\u0648\u06af\u0648 \u0648 \u0646\u0634\u0627\u0646\u0647 \u0628\u0631\u0646\u062f (Logo \/ Brand Mark)<br \/>\n\u2022 \u0646\u0633\u062e\u0647 \u0627\u0635\u0644\u06cc\u060c \u062b\u0627\u0646\u0648\u06cc\u0647 \u0648 \u0645\u0648\u0646\u0648\u06af\u0631\u0627\u0645<br \/>\n\u2022 \u0645\u062d\u062f\u0648\u062f\u0647 \u0627\u0645\u0646 \u0648 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<br \/>\n\u2022 \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u067e\u0633\u200c\u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062c\u0627\u0632<br \/>\n3.2 \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u067e\u0627\u0644\u062a \u0628\u0631\u0646\u062f (Color Palette)<br \/>\n\u2022 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u062b\u0627\u0646\u0648\u06cc\u0647<br \/>\n\u2022 \u06a9\u062f\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0631\u0646\u06af (HEX, RGB, CMYK, Pantone)<br \/>\n\u2022 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u062f\u0631 \u0686\u0627\u067e \u0648 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<br \/>\n3.3 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0648 \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc (Typography)<br \/>\n\u2022 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0648 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646<br \/>\n\u2022 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627 \u0648 \u0641\u0627\u0635\u0644\u0647 \u062e\u0637\u0648\u0637 (Line Height \/ Kerning)<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0639\u0646\u0648\u0627\u0646\u200c\u0647\u0627\u060c \u0645\u062a\u0646 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<br \/>\n3.4 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc (Graphic Elements)<br \/>\n\u2022 \u0622\u06cc\u06a9\u0648\u0646\u200c\u0647\u0627 \u0648 \u0627\u0634\u06a9\u0627\u0644 \u062a\u0632\u0626\u06cc\u0646\u06cc<br \/>\n\u2022 \u0627\u0644\u06af\u0648\u0647\u0627 \u0648 \u0628\u0627\u0641\u062a\u200c\u0647\u0627 (Patterns &amp; Textures)<br \/>\n\u2022 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0648 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627<br \/>\n3.5 \u0633\u0628\u06a9 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u0639\u06a9\u0633\u200c\u0647\u0627 (Photography &amp; Imagery)<br \/>\n\u2022 \u0633\u0628\u06a9 \u0639\u06a9\u0633\u200c\u0647\u0627 (\u0648\u0627\u0642\u0639\u200c\u06af\u0631\u0627\u06cc\u0627\u0646\u0647\u060c \u0645\u06cc\u0646\u06cc\u0645\u0627\u0644\u060c Lifestyle)<br \/>\n\u2022 \u06a9\u0627\u062f\u0631 \u0648 \u062a\u0631\u06a9\u06cc\u0628\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f<br \/>\n\u2022 \u0641\u06cc\u0644\u062a\u0631 \u0648 \u0631\u0646\u06af\u200c\u0628\u0646\u062f\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631<br \/>\n3.6 \u0644\u062d\u0646 \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627 (Brand Voice &amp; Tone)<br \/>\n\u2022 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0648\u0639 \u0644\u062d\u0646 \u0628\u0631\u0646\u062f: \u0631\u0633\u0645\u06cc\u060c \u062f\u0648\u0633\u062a\u0627\u0646\u0647\u060c \u0627\u0646\u06af\u06cc\u0632\u0634\u06cc\u060c \u0622\u0645\u0648\u0632\u0634\u06cc<br \/>\n\u2022 \u0646\u062d\u0648\u0647 \u0646\u06af\u0627\u0631\u0634 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0648\u0628\u0633\u0627\u06cc\u062a<br \/>\n\u2022 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f (Messaging Examples)<br \/>\n4. \u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<br \/>\n\u06cc\u06a9 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f:<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0633\u062a \u0627\u062f\u0627\u0631\u06cc (Stationery): \u06a9\u0627\u0631\u062a \u0648\u06cc\u0632\u06cc\u062a\u060c \u0633\u0631\u0628\u0631\u06af\u060c \u067e\u0627\u06a9\u062a \u0646\u0627\u0645\u0647<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0644\u06cc\u0628\u0644 (Packaging &amp; Labeling)<br \/>\n\u2022 \u0637\u0631\u0627\u062d\u06cc \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (Motion Graphics \/ Digital Ads)<br \/>\n\u2022 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u0627\u067e\u06cc<br \/>\n\u0627\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627 \u0628\u0647 \u062a\u06cc\u0645 \u0637\u0631\u0627\u062d\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0628\u0627\u06cc\u062f \u062f\u0631 \u0639\u0645\u0644 \u0627\u062c\u0631\u0627 \u0634\u0648\u062f.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='brandbook_and_the_needs_of_businesses'  class='av-layout-grid-container av-1h5fq7-8f07dee0bc18534337cdaa8e3526aa21 entry-content-wrapper main_color av-flex-cells  avia-builder-el-67  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19irlz-ba46d4f8617e86027a98229b6d06f7f4\">\n.flex_cell.av-19irlz-ba46d4f8617e86027a98229b6d06f7f4{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-19irlz-ba46d4f8617e86027a98229b6d06f7f4{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-19irlz-ba46d4f8617e86027a98229b6d06f7f4 av-gridrow-cell av_one_half no_margin  avia-builder-el-68  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186\">\n#top .av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186{\nmargin:0 0 0.85em 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhq4flyu-9f9d8babdb042526ec1d5444cd2a2186 av-special-heading-h3 blockquote modern-quote  avia-builder-el-69  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0648 \u0646\u06cc\u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627: \u0686\u0631\u0627 \u0647\u0631 \u0628\u0631\u0646\u062f \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhq4gkzd-e6b000ecad9d446244f8b6c4ff611274 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u06cc\u06a9 \u0628\u0631\u0646\u062f \u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 (Brand Book \/ Brand Guidelines) \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0633\u0627\u062e\u062a\u0645\u0627\u0646 \u0628\u062f\u0648\u0646 \u0646\u0642\u0634\u0647 \u0627\u0633\u062a. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0646\u0647 \u0641\u0642\u0637 \u06cc\u06a9 \u0633\u0646\u062f \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0631\u0637\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062a\u0648\u0636\u06cc\u062d \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a:<br \/>\n1. \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0635\u0631\u06cc \u0648 \u0647\u0648\u06cc\u062a\u06cc (Brand Consistency)<br \/>\n\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0627\u063a\u0644\u0628 \u0628\u0627 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0648 \u0637\u0631\u0627\u062d\u06cc\u200c\u0647\u0627\u06cc \u067e\u0631\u0627\u06a9\u0646\u062f\u0647 \u0631\u0648\u0628\u0647\u200c\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0628\u0627\u0639\u062b \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u060c \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0648 \u0633\u0628\u06a9 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0648 \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u0646\u062f.<br \/>\n\u2022 \u0627\u06cc\u0646 \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0634\u0646\u0627\u062e\u062a \u0628\u0631\u0646\u062f (Brand Recognition) \u0648 \u062a\u0642\u0648\u06cc\u062a \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0630\u0647\u0646 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<br \/>\n\u0645\u062b\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc: \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u062a \u0648\u06cc\u0632\u06cc\u062a\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u067e\u0633\u062a \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u0628\u062f\u0648\u0646 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc\u060c \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u0636\u0639\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0631\u0627 \u062d\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n2. \u0635\u0631\u0641\u0647\u200c\u062c\u0648\u06cc\u06cc \u062f\u0631 \u0632\u0645\u0627\u0646 \u0648 \u0647\u0632\u06cc\u0646\u0647 (Efficiency &amp; Cost Saving)<br \/>\n\u0628\u062f\u0648\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9\u060c \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u06cc\u062f \u0647\u0631 \u0628\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af \u06cc\u0627 \u0641\u0648\u0646\u062a\u200c\u0647\u0627 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631:<br \/>\n\u2022 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0648\u0628\u0627\u0631\u0647\u200c\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627 \u0648 \u062e\u0637\u0627\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f<br \/>\n\u2022 \u0647\u0632\u06cc\u0646\u0647 \u0648 \u0632\u0645\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u0631\u062f<br \/>\n\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0631\u0648\u0634\u0646 \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0631\u0627 \u062d\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0631\u0648\u0646\u062f \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0648 \u0637\u0631\u0627\u062d\u06cc \u0631\u0627 \u0633\u0631\u0639\u062a \u0645\u06cc\u200c\u0628\u062e\u0634\u062f.<br \/>\n3. \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627 (Building Trust)<br \/>\n\u06cc\u06a9 \u0628\u0631\u0646\u062f \u0647\u0645\u0627\u0647\u0646\u06af \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f:<br \/>\n\u2022 \u0648\u0642\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc \u0644\u0648\u06af\u0648 \u0648 \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f \u0631\u0627 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0647 \u0635\u0648\u0631\u062a \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0645\u06cc\u200c\u0628\u06cc\u0646\u062f\u060c \u0628\u0631\u0646\u062f \u0631\u0627 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062a\u0644\u0642\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n\u2022 \u0627\u06cc\u0646 \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062d\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u0635\u0641\u0647\u0627\u0646 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f\u060c \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631\u0646\u062f \u062d\u0633\u0627\u0633 \u0647\u0633\u062a\u0646\u062f.<br \/>\n4. \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u0648 \u062a\u0648\u0633\u0639\u0647 \u0628\u0631\u0646\u062f (Scalability &amp; Standardization)<br \/>\n\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0631\u0634\u062f \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0631\u0646\u062f\u0634\u0627\u0646 \u062f\u0631 \u0647\u0645\u0647 \u0634\u0639\u0628\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0627\u0642\u06cc \u0628\u0645\u0627\u0646\u062f. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0646\u06cc\u0627\u0632 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f:<br \/>\n\u2022 \u0631\u0647\u0646\u0645\u0648\u062f\u0647\u0627\u06cc \u0648\u0627\u0636\u062d \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u060c \u0641\u0648\u0646\u062a \u0648 \u062a\u0635\u0627\u0648\u06cc\u0631<br \/>\n\u2022 \u0642\u0648\u0627\u0639\u062f Co-Branding \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u0634\u0631\u06a9\u0627<br \/>\n\u2022 \u062a\u0636\u0645\u06cc\u0646 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062d\u062a\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<br \/>\n5. \u0645\u062d\u0627\u0641\u0638\u062a \u0627\u0632 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0648 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a (Brand Protection)<br \/>\n\u06cc\u06a9\u06cc \u0627\u0632 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u060c \u062d\u0641\u0627\u0638\u062a \u0627\u0632 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0627\u0633\u062a.<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0627 \u062a\u0639\u0631\u06cc\u0641 Dos &amp; Don\u2019ts \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u060c \u0627\u0632 \u062e\u0637\u0627\u0647\u0627\u06cc \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n\u2022 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u062d\u0641\u0638 \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u062f\u0631 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627 \u0648 \u0647\u0645\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u06cc \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br \/>\n6. \u062a\u0633\u0647\u06cc\u0644 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (Digital &amp; Marketing Alignment)<br \/>\n\u0627\u0645\u0631\u0648\u0632\u0647 \u0627\u06a9\u062b\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062d\u0636\u0648\u0631 \u0642\u0648\u06cc \u062f\u0631 \u0648\u0628\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u062f\u0627\u0631\u0646\u062f. \u0628\u0631\u0646\u062f\u0628\u0648\u06a9:<br \/>\n\u2022 \u0633\u0628\u06a9 \u0628\u0635\u0631\u06cc \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0631\u0627\u06cc \u067e\u0633\u062a\u200c\u0647\u0627\u060c \u0627\u0633\u062a\u0648\u0631\u06cc\u200c\u0647\u0627\u060c \u0628\u0646\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f<br \/>\n\u2022 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u062f\u0648\u0646 \u0633\u0631\u062f\u0631\u06af\u0645\u06cc\u060c \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u0646\u062a\u0634\u0631 \u06a9\u0646\u0646\u062f<br \/>\n\u2022 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 ROI \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u062a\u062c\u0631\u0628\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f<br \/>\n7. \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0637\u0631\u0627\u062d\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0647\u062f\u0627\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc (Packaging &amp; Merchandising Support)<br \/>\n\u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u062f\u0627\u0631\u0646\u062f:<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0686\u06af\u0648\u0646\u0647 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af\u200c\u0647\u0627 \u0648 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627 \u0631\u0648\u06cc \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0644\u06cc\u0628\u0644 \u0648 \u0647\u062f\u0627\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0648\u0646\u062f<br \/>\n\u2022 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0633\u0627\u0632\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0645\u062d\u0644\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u0635\u0641\u0647\u0627\u0646 \u0648 \u0641\u0631\u0648\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632 \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15em9z-39a10b4b5867528a4e1d8bfbf6e5d673\">\n.flex_cell.av-15em9z-39a10b4b5867528a4e1d8bfbf6e5d673{\nvertical-align:middle;\nbackground:url(https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc_\u0633\u0631\u0628\u0631\u06af_\u062a\u0628\u0644\u06cc\u063a\u0627\u062a-\u0628\u0631\u0646\u062f2.jpg) 50% 50% no-repeat fixed #ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-15em9z-39a10b4b5867528a4e1d8bfbf6e5d673{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-15em9z-39a10b4b5867528a4e1d8bfbf6e5d673 av-gridrow-cell av_one_half no_margin  avia-builder-el-71  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding'  ><div class='flex_cell_inner'><\/div><\/div>\n<\/div>\n<div id='ordering_a_brandbook_in_isfahan_and_professional_services'  class='av-layout-grid-container av-ujraf-8b07718d7ff4b3310a9cb6022de248ed entry-content-wrapper main_color av-flex-cells  avia-builder-el-72  el_after_av_layout_row  el_before_av_layout_row  grid-row-not-first  container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-omu5z-f3f1a17f4bb98d6fe96617bad385ebcf\">\n.flex_cell.av-omu5z-f3f1a17f4bb98d6fe96617bad385ebcf{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-omu5z-f3f1a17f4bb98d6fe96617bad385ebcf{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-omu5z-f3f1a17f4bb98d6fe96617bad385ebcf av-gridrow-cell av_one_half no_margin  avia-builder-el-73  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iqlqf-a3f06b8b576d1cfbb8f0ab9b46c9473e\">\n.avia-image-container.av-iqlqf-a3f06b8b576d1cfbb8f0ab9b46c9473e img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-iqlqf-a3f06b8b576d1cfbb8f0ab9b46c9473e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-iqlqf-a3f06b8b576d1cfbb8f0ab9b46c9473e av-styling-no-styling av-hover-grow avia-align-center  avia-builder-el-74  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-281 avia-img-lazy-loading-not-281 avia_image ' src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-845x684.jpg\" alt='' title='2-office-set_tfp'  height=\"684\" width=\"845\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-845x684.jpg 845w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/2-office-set_tfp-495x400.jpg 495w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/div><\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gxx13-b73755fd975d07dd342dc2c044bb6267\">\n.flex_cell.av-gxx13-b73755fd975d07dd342dc2c044bb6267{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-gxx13-b73755fd975d07dd342dc2c044bb6267{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-gxx13-b73755fd975d07dd342dc2c044bb6267 av-gridrow-cell av_one_half no_margin  avia-builder-el-75  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2\">\n#top .av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2{\nmargin:0.85em 0 0 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhq4iklc-1b996880bd7bed0076380e966e17b5a2 av-special-heading-h3 blockquote modern-quote  avia-builder-el-76  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0633\u0641\u0627\u0631\u0634 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u0648 \u062e\u062f\u0645\u0627\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhq4j8y8-7cec42232fb9eccc530ba15d78a11d19 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u0647\u0633\u062a\u06cc\u062f\u060c \u062a\u06cc\u0645 \u0645\u062a\u062e\u0635\u0635 \u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0631\u0633\u0645\u06cc \u0648 \u06af\u0627\u0631\u0627\u0646\u062a\u06cc \u06a9\u06cc\u0641\u06cc\u062a\u060c \u062a\u0645\u0627\u0645 \u0645\u0631\u0627\u062d\u0644 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u067e\u0648\u0634\u0634 \u062f\u0647\u062f.<br \/>\n\u062e\u062f\u0645\u0627\u062a \u0645\u0627 \u0634\u0627\u0645\u0644:<br \/>\n\u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u0648 \u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u0644\u0648\u06af\u0648 \u0642\u062f\u06cc\u0645\u06cc<br \/>\n\u0637\u0631\u0627\u062d\u06cc \u0633\u062a \u0627\u062f\u0627\u0631\u06cc \u0648 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc<br \/>\n\u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u062a\u0627\u0644\u0648\u06af\u060c \u0628\u0631\u0648\u0634\u0648\u0631 \u0648 \u067e\u0648\u0633\u062a\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<br \/>\n\u0627\u0631\u0627\u0626\u0647 \u062f\u0641\u062a\u0631\u0686\u0647 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f (Brand Guidelines) \u0628\u0627 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\u060c \u0634\u0645\u0627 \u0646\u0647 \u062a\u0646\u0647\u0627 \u06cc\u06a9 \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0642\u0648\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a\u060c \u0628\u0644\u06a9\u0647 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0645\u062a\u0645\u0627\u06cc\u0632 \u0648 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u062e\u0644\u0642 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f<\/p>\n<\/div><\/section><br \/>\n<div  id=\"brandbook_design_cost\"  class='hr av-7syfr-1cf5691290438dd5959ac4b8b6d0f1c6 hr-default  avia-builder-el-78  el_after_av_textblock  el_before_av_heading '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a\">\n#top .av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a{\nmargin:0.85em 0 0 0;\npadding-bottom:0;\nfont-size:30px;\n}\nbody .av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-mhq4k8up-cbd5f9271a12d3a5f67385a7cbebe95a av-special-heading-h3 blockquote modern-quote  avia-builder-el-79  el_after_av_hr  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0647\u0632\u06cc\u0646\u0647 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mhq4kq71-ebc213be1da7479b7705db0b7434782e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0647\u0632\u06cc\u0646\u0647 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u06af\u0633\u062a\u0631\u062f\u06af\u06cc \u067e\u0631\u0648\u0698\u0647 \u062f\u0627\u0631\u062f:<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0628\u0635\u0631\u06cc: \u0634\u0627\u0645\u0644 \u0644\u0648\u06af\u0648\u060c \u0631\u0646\u06af \u0648 \u0641\u0648\u0646\u062a<br \/>\n\u2022 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06a9\u0627\u0645\u0644: \u0634\u0627\u0645\u0644 \u0627\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc\u060c \u062a\u0635\u0627\u0648\u06cc\u0631\u060c \u0622\u0631\u06a9\u06cc\u062a\u0627\u06cc\u067e \u0648 \u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f<br \/>\n\u2022 \u062e\u062f\u0645\u0627\u062a \u062a\u06a9\u0645\u06cc\u0644\u06cc: \u0637\u0631\u0627\u062d\u06cc \u0633\u062a \u0627\u062f\u0627\u0631\u06cc\u060c \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u060c \u0645\u0648\u0634\u0646\u200c\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<br \/>\n\u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646\u060c \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0631\u0633\u0645\u06cc \u0648 \u06af\u0627\u0631\u0627\u0646\u062a\u06cc \u06a9\u06cc\u0641\u06cc\u062a\u060c \u0627\u0631\u0632\u0634 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av-layout-grid-11'  class='av-layout-grid-container av-hk1br-11e3bd2259c1541cfa5b489955801f81 entry-content-wrapper main_color av-flex-cells  avia-builder-el-81  el_after_av_layout_row  el_before_av_section  grid-row-not-first  container_wrap fullsize'  >\n<div class='flex_cell av-9ihpr-4f5208bf5081fbd9e151602828fa61e8 av-gridrow-cell av_one_full no_margin  avia-builder-el-82  avia-builder-el-no-sibling '  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mi4a4dsk-8d6b6399982b7ca39c0f3f11e0ca24de\">\n#top 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https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-300x230.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-768x588.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-1536x1175.jpg 1536w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-2048x1567.jpg 2048w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-1500x1148.jpg 1500w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-705x539.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-495x400.jpg' class='first_thumb custom_link ' data-onclick='1' title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-359 avia-img-lazy-loading-not-359\"   src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-495x400.jpg\" width=\"495\" height=\"400\"  title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-359 avia-img-lazy-loading-359\"  width=\"495\" height=\"400\" src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-495x400.jpg\" title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u062c\u0644\u062f_\u0631\u0646\u06af\u0628\u0646\u062f\u06cc-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/faraa.ir\/portfolio\/?p=3052\" data-srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-300x200.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-768x512.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-705x470.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-495x400.jpg' class='custom_link ' data-onclick='2' title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-360 avia-img-lazy-loading-not-360\"   src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-495x400.jpg\" width=\"495\" height=\"400\"  title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-360 avia-img-lazy-loading-360\"  width=\"495\" height=\"400\" src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-495x400.jpg\" title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc_\u0630\u0648\u0628-\u0622\u0647\u0646-\u0627\u0635\u0641\u0647\u0627\u0646-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/faraa.ir\/portfolio\/?p=3083\" data-srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-300x200.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-768x512.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-705x470.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-495x400.jpg' class='custom_link ' data-onclick='3' title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-361 avia-img-lazy-loading-not-361\"   src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-495x400.jpg\" width=\"495\" height=\"400\"  title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-361 avia-img-lazy-loading-361\"  width=\"495\" height=\"400\" src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-495x400.jpg\" title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-1-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/faraa.ir\/portfolio\/?p=3094\" data-srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-300x200.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-768x512.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-705x470.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg' class='custom_link ' data-onclick='4' title='4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-362 avia-img-lazy-loading-not-362\"   src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg\" width=\"495\" height=\"400\"  title='4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-362 avia-img-lazy-loading-362\"  width=\"495\" height=\"400\" src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg\" title='4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/4-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9_\u0647\u0648\u06cc\u062a-\u0628\u0635\u0631\u06cc-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><a href=\"https:\/\/faraa.ir\/portfolio\/?p=3074\" data-srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-300x200.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-768x512.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-705x470.jpg 705w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-1' data-prev-img='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-495x400.jpg' class='custom_link ' data-onclick='5' title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-363 avia-img-lazy-loading-not-363\"   src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-495x400.jpg\" width=\"495\" height=\"400\"  title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-363 avia-img-lazy-loading-363\"  width=\"495\" height=\"400\" src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-495x400.jpg\" title='1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc' alt='' srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-495x400.jpg 495w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/1-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-\u0633\u0627\u0632\u0645\u0627\u0646\u06cc-845x684.jpg 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<div id='av_section_2'  class='avia-section av-mhq7rqap-89c6ec32cc1e724ca884b82d86c45935 main_color avia-section-default avia-no-border-styling  avia-builder-el-84  el_after_av_layout_row  el_before_av_slideshow_full  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-311'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq814cl-39848348fef7cc89e2f7cfe9a3e1dd61\">\n.avia-video.av-mhq814cl-39848348fef7cc89e2f7cfe9a3e1dd61{\nbackground-image:url(https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/brandbook-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-169x300.jpg);\n}\n<\/style>\n<div  class='avia-video av-mhq814cl-39848348fef7cc89e2f7cfe9a3e1dd61 avia-video-16-9 av-preview-image avia-video-load-always avia-video-html5'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/brandbook-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9.mp4'><video class='avia_video' poster=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/brandbook-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9-169x300.jpg\"   preload=\"auto\"  controls id='player_311_1429893242_1472558331'><source src='https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/11\/brandbook-\u0628\u0631\u0646\u062f\u0628\u0648\u06a9.mp4' type='video\/mp4' \/><\/video><\/div>\n<section  class='av_textblock_section av-mi4amjwp-f3cf4d1226472ecd8be00e2fe0bc7ce3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: justify;\">\u0645\u0634\u0627\u0647\u062f\u0647 \u0648\u06cc\u062f\u06cc\u0648\u06cc <a title=\"\u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f \u0628\u0648\u06a9\" href=\"https:\/\/www.aparat.com\/v\/ppuf0fc\" target=\"_blank\" rel=\"noopener\">\u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9<\/a> \u062f\u0631 \u0634\u0628\u06a9\u0647 \u0622\u067e\u0627\u0631\u0627\u062a<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='full_slider_3'  class='avia-fullwidth-slider main_color avia-shadow av-desktop-hide av-medium-hide av-small-hide av-mini-hide  avia-builder-el-87  el_after_av_section  el_before_av_layout_row   slider-not-first container_wrap fullsize'  >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38\">\n#top #wrap_all .avia-slideshow .av-slideshow-caption.av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38__0 .avia-caption-title{\nfont-size:35px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38__0 .avia-caption-content{\nfont-size:18px;\ncolor:#000000;\n}\n#top .avia-slideshow .av-slideshow-caption.av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38__0 .avia-caption-content p{\nfont-size:18px;\n}\n<\/style>\n<div  class='avia-slideshow av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38 avia-slideshow-no scaling av_slideshow_full avia-fade-slider av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-3' data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 50.3125%;'><li  class='avia-slideshow-slide av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38__0  av-single-slide slide-1 slide-odd'><div data-rel='slideshow-3' class='avia-slide-wrap '   ><div class='av-slideshow-caption av-mhq4ms0g-65bcae8b61015a7a1bcc9f75be103c38__0 caption_fullwidth caption_right'><div class=\"container caption_container\"><div class=\"slideshow_caption\"><div class=\"slideshow_inner_caption\"><div class=\"slideshow_align_caption\"><h2 class='avia-caption-title '  itemprop=\"name\" >\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc<\/h2><div class='avia-caption-content av_inherit_color'  itemprop=\"description\" ><p>\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0636\u0631\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0631\u0646\u062f \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0627\u0633\u062a. \u0628\u0627 \u0637\u0631\u0627\u062d\u06cc \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062f\u0631 \u0627\u0635\u0641\u0647\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647\u060c \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632 \u06a9\u0646\u06cc\u062f \u0648 \u062a\u062c\u0631\u0628\u0647\u200c\u0627\u06cc \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u067e\u0631\u0633\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u062f\u0627\u0648\u0644 (FAQ)<\/p>\n<p>\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0686\u06cc\u0633\u062a\u061f<br \/>\n\u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u06cc\u0627 \u06a9\u062a\u0627\u0628\u0686\u0647\u200c\u06cc \u0628\u0631\u0646\u062f \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0631\u0646\u062f \u062f\u0631 \u0686\u0647 \u0642\u0627\u0644\u0628\u06cc \u0628\u0627\u06cc\u062f \u062f\u06cc\u062f\u0647 \u0648 \u0634\u0646\u06cc\u062f\u0647 \u0634\u0648\u062f.<\/p>\n<p>\u0686\u0631\u0627 \u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a\u061f<br \/>\n\u0686\u0648\u0646 \u0627\u0646\u0633\u062c\u0627\u0645 \u0648 \u0647\u0645\u0627\u0647\u0646\u06af\u06cc \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0632 \u067e\u0631\u0627\u06a9\u0646\u062f\u06af\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0686\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u062f\u0631 \u0628\u0631\u0646\u062f\u0628\u0648\u06a9 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f\u061f<br \/>\n\u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc\u060c \u0644\u062d\u0646 \u0628\u0631\u0646\u062f\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u060c \u062a\u0627\u06cc\u067e\u0648\u06af\u0631\u0627\u0641\u06cc\u060c \u06a9\u0627\u0631\u0628\u0631\u062f \u0644\u0648\u06af\u0648\u060c \u0627\u0635\u0648\u0644 \u0639\u06a9\u0627\u0633\u06cc \u0648 \u062d\u062a\u06cc \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"wp-image-293 avia-img-lazy-loading-not-293\"  src=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-scaled.jpg\" width=\"2560\" height=\"1288\" title='4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-scaled.jpg 2560w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-300x151.jpg 300w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1030x518.jpg 1030w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-768x386.jpg 768w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1536x773.jpg 1536w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-2048x1030.jpg 2048w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-1500x755.jpg 1500w, https:\/\/faraa.ir\/landing\/wp-content\/uploads\/2025\/10\/4-\u0633\u062a-\u0627\u062f\u0627\u0631\u06cc-\u0627\u0648\u0631\u0627\u0642-\u0627\u062f\u0627\u0631\u06cc-\u0633\u0631\u0628\u0631\u06af_\u06a9\u0627\u0631\u062a-\u0648\u06cc\u0632\u06cc\u062a_\u0648\u0628\u0633\u0627\u06cc\u062a-1-705x355.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/li><\/ul><\/div><\/div>\n<div id='contact'  class='av-layout-grid-container av-7qlf2-4337b6ad66f9298b381be4b5b6745e3c entry-content-wrapper socket_color av-flex-cells  avia-builder-el-88  el_after_av_slideshow_full  avia-builder-el-last  grid-row-not-first av-desktop-hide av-medium-hide av-small-hide av-mini-hide container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wcfpq-332b64bbf4e449a28e31f76eecc25f64\">\n.flex_cell.av-1wcfpq-332b64bbf4e449a28e31f76eecc25f64{\nvertical-align:middle;\n}\n.responsive #top #wrap_all .flex_cell.av-1wcfpq-332b64bbf4e449a28e31f76eecc25f64{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-1wcfpq-332b64bbf4e449a28e31f76eecc25f64 av-gridrow-cell av_one_half no_margin  avia-builder-el-89  el_before_av_cell_one_half  avia-builder-el-first '  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-62dza-da88074896a0a6e6184ec358b6c736b1\">\n#top .av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1{\npadding-bottom:30px;\nfont-size:30px;\n}\nbody .av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1 .av-special-heading-tag{\nfont-size:30px;\n}\n.av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-62dza-da88074896a0a6e6184ec358b6c736b1 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-62dza-da88074896a0a6e6184ec358b6c736b1 av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-90  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >\u0633\u062a \u0627\u062f\u0627\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0633\u0641\u0627\u0631\u0634 \u0628\u062f\u0647\u06cc\u062f<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1j11zy-2309b1915302ab325c6988aadc74e4cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">\u0637\u0631\u0627\u062d\u06cc <strong>\u0633\u062a \u0627\u062f\u0627\u0631\u06cc<\/strong> \u062e\u0648\u062f \u0628\u0647 \u06a9\u0627\u0646\u0648\u0646 \u062e\u0644\u0627\u0642 \u0641\u0631\u0627 \u0628\u0633\u067e\u0627\u0631\u06cc\u062f.<\/p>\n<\/div><\/section><br \/>\n<form action=\"https:\/\/faraa.ir\/landing\/%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%a8%d8%b1%d9%86%d8%af%d8%a8%d9%88%da%a9-%d8%ad%d8%b1%d9%81%d9%87-%d8%a7%db%8c-%d8%af%d8%b1-%d8%a7%d8%b5%d9%81%d9%87%d8%a7%d9%86\/\" method=\"post\" data-fields-with-error=\"Found errors in the following field(s):\" class=\"avia_ajax_form av-form-labels-hidden   avia-builder-el-92  el_after_av_textblock  avia-builder-el-last    av-desktop-hide av-medium-hide av-small-hide av-mini-hide\" data-avia-form-id=\"1\" data-avia-redirect='' ><fieldset><p class='  first_form  form_element form_fullwidth' id='element_avia_1_1'><label for=\"avia_1_1\">Name <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\"  placeholder='Name*'\/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_2_1'><label for=\"avia_2_1\">E-Mail <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_2_1\" value=\"\"  placeholder='E-Mail*'\/><\/p><p class='  first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Subject <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_3_1\" value=\"\"  placeholder='Subject*'\/><\/p><p class='  first_form  form_element form_fullwidth av-last-visible-form-element' id='element_avia_4_1'><label for=\"avia_4_1\" class=\"textare_label hidden textare_label_avia_4_1\">Message <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><textarea  placeholder='Message*' name=\"avia_4_1\" class=\"text_area is_empty\" cols=\"40\" rows=\"7\" id=\"avia_4_1\" ><\/textarea><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_5_1\" class=\"hidden \" id=\"avia_5_1\" value=\"\" \/><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Submit\" class=\"button\"  data-sending-label=\"Sending\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m7g6u-2d8a15aae516dfaf90402a531da55e4a\">\n.flex_cell.av-m7g6u-2d8a15aae516dfaf90402a531da55e4a{\nvertical-align:middle;\nbackground-color:#ffffff;\n}\n.responsive #top #wrap_all .flex_cell.av-m7g6u-2d8a15aae516dfaf90402a531da55e4a{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-m7g6u-2d8a15aae516dfaf90402a531da55e4a av-gridrow-cell av_one_half no_margin  avia-builder-el-93  el_after_av_cell_one_half  avia-builder-el-last  av-zero-padding'  ><div class='flex_cell_inner'>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-311","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/pages\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/comments?post=311"}],"version-history":[{"count":25,"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/pages\/311\/revisions"}],"predecessor-version":[{"id":393,"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/pages\/311\/revisions\/393"}],"wp:attachment":[{"href":"https:\/\/faraa.ir\/landing\/wp-json\/wp\/v2\/media?parent=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}